Generally, we use personal information for providing, evaluating, improving, personalising and developing our business, our Services, our other products and services, and to protect our users. More specifically, we use personal information for:
- providing and delivering our Services, and other products and services to you;
- providing support to you (including technical support) in relation to the use of our Services and our other products and services;
- improving our Services, and other products and services, and user satisfaction;
- promoting and delivering our Services and our other products to organisations and individuals;
- internal research and statistical purposes (including market segmentation and customer value analysis) and internal business operations (including fulfilling any legal requirements); and
- enabling us to forward to you other information or material which we believe may be of interest to you, or which you have indicated you may be interested in receiving.
We automatically gather information to monitor the use of our Services and our other products and services. Most of the data we collect is aggregated (except for transactional information), and such aggregated information is effectively anonymous to us. Sometimes you will be asked to confirm that you agree to a particular activity, or the collection of your personal information for a specific purpose.